Creating Your Webinar – 4 Easy Steps!
If you want an effective way to communicate with hundreds, even thousands of people, look no further than a webinar. This modern tool enables you to present your ideas, products or services to tons of people all at the same time. All it takes is a few simple steps to plan out a webinar.
Step 1: Create a webinar presentation that gets people to take action.
No matter the goal underlying your webinar, make sure you include a clear call to action. This should direct your attendees to go to your website, call and schedule an appointment, or even buy your product immediately after the webinar. Whatever you do, get your attendees to DO SOMETHING right away. This is critical!
Create a powerpoint presentation that educates and engages your attendees. Tell them exactly what you want them to do and how to do it. This is the most fundamental rule of webinar planning.
Step 2: Pick a webinar hosting company.
As you think about your needs and your budget, you will want to pick just the right webinar hosting company. There are lots of options. If you think you will have no more than 1000 people and you are going to host lots of webinars in a year, your best bet is GoToWebinar.
Step 3: Set up your webinar.
Now that you have picked a webinar host, you will need to set up your webinar. Usually your hosting company will provide a set up page where you will be asked to provide a title, description, date, and time for your webinar. You will also be asked to set up any polls or surveys.
Polls are a great way to generate interaction with your attendees. A good poll question would be, “What is stopping you from achieving success in (your topic).” You would show four obstacles and allow them to choose the most important obstacle to them.
This is a great way to get your attendees to admit they have a problem that is not easily solved. And when you show the results of the poll live on the webinar, it is great social proof that they are not alone and that many also struggle with this problem. They are also in a better place to ask for help by purchasing your products or services!
You can also use an exit survey when conducting a webinar. See if your attendees enjoyed your presentation, and ask them what helped them the most. You can use their responses as testimonials for your next webinar or webinar replay.
You can even ask if they think their friends and family would like your products or services. If they say “yes,” call them as soon as your webinar is over. You have a good lead, and you will want to act on it as soon as possible.
Step 4: Create your own registration page.
Once you have set up your webinar, invite people to attend. Your host company will provide a generic registration page, or you could make you own. I like to make my own because that way I decide what it looks like and how it feels. My page is unique and memorable.
Here’s a great tip: require FULL CONTACT information on your registration page. Then before the webinar begins, you can send them a reminder phone call. Afterwards you can follow up with your attendees because you will have their mailing address.
If you feel up to it, you can even offer a special price or package to encourage more sales.
Stephen Beck teaches individuals and small businesses how to grow their sales using webinars! He invites you to an amazing FREE weekly webinar to discover lots of tips for creating webinars. Hurry, these fill up fast! Lock in your spot here: http://www.WildlyWealthyWebinars.com.