How To Make Your Blog Attractive To Advertisers
If you own a well established blog within a particular niche, you have a potential money maker. One way to improve your blog income is to focus on attracting both big advertisers and traditional media. Here are some tips on how to do so:
1. Show them the banners – If you currently have no paid placements on your site, put up house ads or partner ads in the same spot you would run a paid spot. (A house ad refers to banners for other products or sites that you or your company own).
2. Don’t use Google AdSense on your site – OK, this could be the most painful one for most people especially if you are generating a few hundred bucks a month from it already. But Google ad sense devalues your site and makes it look unprofessional. You have to ask yourself, “Do I want some real revenue from my site or Google’s table scraps.”
3. Focus on a specific topic and try to become an authority figure – Try to spread your opinions and research by contributing articles to blogs, newsletters, online magazines, and other things. Try to get interviews by other bloggers. You want to prop yourself up on a pedestal so that you look worthy of having advertisers on your blog.
4. Keep your blog professional – If you are talking about your cat, (Matt Cutts), ranting about your drive to work, swearing or bashing every product you can think about, it will scare away advertisers.
5. Actively contact advertisers – It pays to look for ad buyers. Passively relying on advertisers to contact you limits your ad selling potential. At the very least, create an advertising page for your website.
6. Build a community – Every bloggers need to actively engage in dialog with other similar blogs in your niche. Create forums, social voting sites or allow users to generate content for your site as well.
Building advertising partnerships with traditional media and online businesses is an effective way to generate a substantial amount of regular income from your blog.
Nik Imran is the creator of IMakeABlog, a blog that provides guide on how to make blog. You can check out one of his article on how to install themes. Don’t reprint this exact article. Instead, reprint a free unique content version of this same article.